ABCD Europe

Asset-based community development in action, all over Europe.

Laura Byng's Blog (3)

The 7 Tactics of Hidden Persuaders by Cormac Russell

In 1957, The Hidden Persuaders was published. It quickly gained national attention and launched Vance Packard's (the author) career.

The Hidden Persuaders lays bare the use of consumer motivational research and other psychological techniques,…


Added by Laura Byng on October 19, 2014 at 19:30 — No Comments

Black Swans, White Swans, and Ugly Ducklings by Cormac Russell

The Black Swan (Cygnus atratus) is a large waterbird, a species of swan, which breeds mainly in the southeast and southwest regions of…


Added by Laura Byng on October 12, 2014 at 13:49 — No Comments

7 Habits of Institutional Radicals

In last week’s post I shared some thoughts on the habits of non-credentialed connectors. This week I want to explore the 7 habits of highly effective institutional radicals.

Between ’90 and the summer of ’92 I trained to be a Roman Catholic…


Added by Laura Byng on October 5, 2014 at 12:05 — No Comments

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